What photos does a campground website need?

The shot list

Start with the sites themselves: a few sites empty so guests can judge size and surface, and a few with rigs in place so they can judge scale and shade honestly. Then the hookups up close, because experienced RVers zoom in on the pedestal. Cabins need interiors, not just porches: bed, kitchen, and bathroom, so a cabin guest can commit without calling. Round it out with the bathhouse and laundry (clean sells), the store and office, the pool, playground, and dog park in use, and the surrounding area your guests actually come for: the lake, the trailhead, the river access, the sunset from the sites.

The three rules that make photos sell

Real beats polished: guests trust a bright phone photo of your actual park over a stock image of someone else's, and they can tell the difference. Current beats perfect: reshoot when something changes, a new bathhouse, fresh gravel, a cut tree line, because a guest who arrives to a different park writes the review you fear. And light beats equipment: shoot in the morning or late afternoon, keep the sun behind you, and wipe the lens. Those three habits outperform a camera upgrade every time.

Where the photos work

The same set should live in three places: your website, where it sits beside rates and booking buttons; your Google Business Profile, where it decides Maps clicks; and your OTA and directory listings, where it competes thumbnail against thumbnail. Keep the three sets consistent and refreshed together, a few new photos a month, and your whole presence compounds instead of drifting into three different versions of your park.

I am Jack Magri, founder of Magrify. I build park websites around owners' real photos, and if your current set is thin, I will tell you exactly which twelve shots to take first, free.