Booking path (30 pts)
Guests decide in seconds. If booking or rates take more than one or two taps to reach, many will bounce to an OTA that makes it easy.
Free tool
Free RV park website grader
Find out in about 2 minutes whether your RV park website is helping you take direct bookings or quietly sending guests to the OTAs. Answer 12 honest questions and get a booking-readiness score out of 100, a grade for each of the six areas that matter most, and the fixes to start with.
No signup. Nothing is sent anywhere. The whole thing runs in your browser.
The grader
Answer each question for your own park website.
Be honest. A useful score comes from honest answers. Pick the closest option for each question.
0 of 12 answered
1. Booking path
Worth 30 of 100 points. This is where most bookings are won or lost.
Can a guest reach your online booking or availability in one tap or click from your homepage? (12 pts)
Is your "Book now" or "Check availability" button visible without scrolling on a phone? (10 pts)
Can a guest find your current rates (nightly, weekly, monthly) in under 30 seconds? (8 pts)
2. Mobile and speed
Worth 15 of 100 points. Most of your guests are on a phone, often on park Wi-Fi.
Does your site load in under about 3 seconds on a phone connection? (8 pts)
Can a guest call or text you with one tap from any page? (7 pts)
3. Google and local search
Worth 15 of 100 points. If Google cannot describe your park, guests cannot find it.
Is your Google Business Profile claimed, with correct hours, current photos, and a link to your booking page? (8 pts)
Does your own website show up on the first page of Google when someone searches your park's name? (7 pts)
4. Maps and directions
Worth 10 of 100 points. Big rigs cannot afford wrong turns.
Does your site have written driving directions, not just a map pin? (5 pts)
Do you mention big-rig access, entrance notes, or which highway exit to use? (5 pts)
5. Trust signals
Worth 15 of 100 points. Guests book parks they can picture themselves in.
Does your site show at least 20 real photos of your sites, roads, and amenities (not stock photos)? (8 pts)
Are guest reviews or testimonials visible on your website? (7 pts)
6. Follow-up
Worth 15 of 100 points. Most inquiries do not book on the first visit.
If someone asks about availability but does not book, do you have a reliable way to follow up (email, text, or a tracked inquiry form)? (15 pts)
Please answer all 12 questions first. The ones you missed are highlighted below.
Your result
Your booking-readiness score
0/100
C
Score by category
Start with your two weakest areas
Quick answer
What does a booking-ready RV park website need?
The parks that take the most direct bookings share the same six habits: a booking button on the first screen, pages that load fast on phones, a claimed Google Business Profile, written directions for big rigs, real photos and visible reviews, and a way to follow up with people who asked but did not book. The grader above scores your site on exactly those six areas.
Why these six areas
What the score is based on.
Mobile and speed (15 pts)
Most park searches happen on phones, sometimes on slow connections. A site that loads fast and lets guests call with one tap wins the late-night planners.
Google and local search (15 pts)
Your Google Business Profile is often the first thing a guest sees. A claimed profile with photos, hours, and your booking link keeps Google sending people to you, not to a directory.
Maps and directions (10 pts)
Written directions, highway exits, and big-rig notes answer the question every driver asks before committing: can I actually get in there?
Trust signals (15 pts)
Real photos of your actual sites and real guest reviews do more for conversion than any design trend. Stock photos do the opposite.
Follow-up (15 pts)
Few guests book on the first visit. A tracked inquiry form or a simple email or text follow-up turns "maybe later" into reservations.
Quick answers
Common questions
Is the RV park website grader really free?
Yes. The grader runs entirely in your browser, needs no signup, and sends nothing anywhere. You answer 12 questions and get a booking-readiness score with next steps.
What does the grader score?
It scores six areas that decide whether lookers become bookers: booking path, mobile speed, Google and local search, maps and directions, trust signals like photos and reviews, and follow-up. Each area is weighted by how much it affects direct bookings.
How accurate is a self-assessment score?
It is a structured self-check, not a technical audit. It catches the common, high-impact problems seen on park websites: buried booking buttons, slow mobile pages, thin local SEO, and no follow-up. For a hands-on review, Magrify offers a free Booking Leakage Audit with a real person.
What should I do with a low score?
Start with the weakest category the grader flags. Most low scores come from the same few fixes: a booking button on the first screen, current rates that are easy to find, a claimed Google Business Profile, real photos, and a way to follow up with people who ask about availability.
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