RV Park SEO Audit: How to Find What's Holding Your Website Back
An SEO audit finds the specific issues preventing your park from ranking and converting. Here's how to audit your own site — or understand what a professional audit should cover.
Technical audit: can Google use your site?
- ☐ Site loads in under 3 seconds on mobile (test with PageSpeed Insights)
- ☐ HTTPS active with no mixed-content warnings
- ☐ XML sitemap exists and is submitted to Search Console
- ☐ No broken links or redirect chains (check with a free crawler)
- ☐ One H1 per page, logical heading hierarchy
- ☐ Unique title tags and meta descriptions on every page
- ☐ Images compressed (WebP) with descriptive alt text
- ☐ Schema markup: LocalBusiness + Campground types
Content audit: does your site answer real questions?
- ☐ Separate pages for rates, amenities, site types, directions, policies
- ☐ Location clearly stated (city, nearby attractions, distances)
- ☐ Each page targets one primary keyword
- ☐ FAQ content addressing common caller questions
- ☐ No thin pages (under 300 words of useful content)
- ☐ No duplicate content across pages
Local SEO audit: can travelers find you?
- ☐ Google Business Profile claimed and 100% complete
- ☐ 20+ real photos on GBP
- ☐ Name, address, phone identical everywhere online
- ☐ Listed on Campendium, The Dyrt, RV LIFE, state tourism site
- ☐ Review generation system active (ask at checkout)
- ☐ All reviews responded to within 48 hours
Conversion audit: does traffic become bookings?
- ☐ Booking reachable in one tap from every page on mobile
- ☐ Click-to-call button visible on mobile
- ☐ Pricing visible (not "call for rates")
- ☐ Cancellation and pet policies easy to find
- ☐ Contact form works and notifies you immediately
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How to prioritize what you find
Fix in this order: 1) anything blocking Google (noindex, broken site), 2) Google Business Profile gaps, 3) mobile usability issues, 4) missing content pages, 5) everything else. The first three categories account for most ranking problems.
Related resources
- The Complete RV Park SEO Guide
- RV Park SEO Checklist
- Free Website Grader
- Professional SEO Audit Services
Frequently asked questions
How often should I audit my RV park website?
A full audit once a year, plus a quick quarterly check of your Google Business Profile, reviews, and Search Console for new issues. Audit immediately if rankings drop suddenly.
Can I audit my own site or do I need a professional?
This checklist covers what most owners can check themselves. A professional audit adds competitive analysis, log file review, and prioritization based on experience across many sites. Start with the DIY version — it catches the biggest issues.
Want a professional audit? Free to start.
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